Our Thinking

Recent Blog Posts

  • Taking Journey Maps to the Next Level: Part 1, Understanding Journey Maps

    3 Key Takeaways: There’s no “end all, be all” way to visually map the customer journey, so long as the ultimate outcome is a deep understanding of your customer’s feelings and experience. Customer journey maps are often mistaken for other diagram-like deliverables, but the common differentiator is the uncovering of empathetic and emotional insights. The…

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  • Putting HEART Into Your User Experience Measurement Plan

    Choosing the right user experience (UX) metrics can be challenging. To make truly data-driven and user-centered decisions, it’s critical to first understand your product’s success goals, and then funnel in the best metrics set to track those goals. Building the UX measurement plan is strategic and thoughtful. Enter Google’s HEART framework. What is HEART? And…

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  • Toys For Tots Donation

    Dear Clients, Partners, and Friends, As we bring 2016 to a successful close, I want to take a moment to thank our great team, our partners, and especially our clients—many of whom we have the great fortune to call friends. For many years, Red Privet has sent out holiday gift baskets to acknowledge our appreciation…

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  • Book Review: “Discussing Design”

    Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of “feedback”. – Adam Connor At Red Privet, we are passionate, professional designers and technologists. We believe in constantly…

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  • Tackling Content Migration: An Intervention for Content “Hoarders”

    Have you ever seen the TV Series “Hoarders”? Here is the show’s description: Each hour-long episode profiles two people on the verge of a personal crisis, all caused by the fact that they are unable to part with even the tiniest possessions, and the cumulative effect becomes a mountain of junk and garbage overtaking their…

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