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Strategy

  • Winning the Customer Experience Race in 2019

    Today’s customer, whether in retail or healthcare, seeks an integrated and frictionless digital experience that makes their life easier.  Whether that’s choosing the right credit union, reviewing insurance benefits, or finding a primary care or specialist physician for a family member.  To kick-off 2019, we’ve outlined a few customer experience (CX) solutions that you should…

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  • Voice Design Series, Part 2: VUI 101 – Getting Practical

    Before developing and integrating a VUI strategy into your marketing plan, the first step is to understand the technology, including key concepts and nomenclature.  It is critical to keep in mind that the way designers approach VUI versus GUI (graphical user interface) will differ.  In some ways, it will flip a designers practical training upside…

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  • Is Your Website Truly Mobile-First?

    “Of course, our organization is focused on mobile” is likely your initial reaction.  But are you, really? Why mobile-first matters, and what it really means? At Red Privet, we argue that designing mobile-first is not only unavoidable, but it offers great customer experience value (especially for healthcare organizations).  Here’s why: Global mobile usage has surpassed…

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  • Turning Decision Maps into Real Conversions

    2.9%.  That’s the average website conversion rate for healthcare organizations. It sounds low, doesn’t it?  That’s because it is.  According to Unbounce’s Conversion Benchmark 2017 Report, the healthcare industry ranks among the lowest in website conversion, with 25% of organizations recording a rate lower than 1.4%. One of the common issues with hospital and health…

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  • Putting HEART Into Your User Experience Measurement Plan

    Choosing the right user experience (UX) metrics can be challenging. To make truly data-driven and user-centered decisions, it’s critical to first understand your product’s success goals, and then funnel in the best metrics set to track those goals. Building the UX measurement plan is strategic and thoughtful. Enter Google’s HEART framework. What is HEART? And…

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