Healthcare is complicated

But it doesn’t need to be.

Design for Real Life ®

healthcare hero image

Healthcare is complicated

But it doesn’t need to be.

Design for Real Life ®

We research, design, and execute digital solutions that help real people navigate real life with confidence.

  • Customer Experience Strategy

  • Customer Research

  • Human-centered Design

  • Usability and Evaluation

  • Web and Mobile Development

  • Customer Experience Measurement

Redefining the Web Experience

We helped Geisinger reimagine their enterprise-wide web presence – unifying their health system, health plan, School of Medicine, and research entities into one cohesive experience.

Mapping the Patient Journey

Healthcare is often a shared experience. Our journey maps helped Penn State Health discover why being ‘patient-centric’ is really about being ‘people-centric’.

Improving Patient Experience

Geisinger’s nationally-recognized ProvenExperience app gives patients a tool to provide feedback and request an out-of-pocket refund if dissatisfied. Now that’s patient-centric.

Catering to Multiple Audiences

We helped Penn State Health create a new Children’s Hospital website that supports parents’ needs, while also satisfying the needs of a second audience – referring providers.

Simplifying Health Insurance

Understanding health insurance is challenging. We worked with Geisinger Health Plan to take a complex topic such as Explanation of Benefits, and make it easier to comprehend.