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Red Privet & Sentara Healthcare to Discuss Conversion-Focused Design at HCIC

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Red Privet President Matt Hummel will take the stage with Alaina Galbraith of Sentara Healthcare to present learnings from Sentara Healthcare’s Find-a-Provider consumer study at’s 2018 Healthcare Internet Conference (HCIC) in Scottsdale, AZ.  Galbraith is a Digital Media Advisor at Sentara Healthcare.

Their presentation, entitled “Making Connections: How People Search for Care and What It Takes to Create a Confident Conversion”, will be held on Tuesday, November 6 at 3:30pm. The session will focus on strategies to drive online appointment requests – and how the right mix of emotional, informational and clinical content can optimize both an organization’s Find a Provider tool and website.

“The ability for healthcare organizations to “make a connection” with consumers is tied to how confident a consumer feels within the context of what they need – and that changes based on the severity of the health condition they’re looking to treat,” said Matt Hummel.  “We’re excited to co-present with our client and colleague, Sentara Healthcare, to discuss how different consumer-types search for care, what information they value in their search, and strategies to meet those needs and positively influence their likelihood to convert.”

Red Privet will also host a roundtable discussion around customer experience and occupy booth #61 at HCIC.   Learn more about ways to connect at the conference: 

About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Reed Elsevier, Penn State Hershey Medical Center, and Geisinger Health Systems identify Moments That Matter℠—those critical interactions where customer needs are met and customer loyalty is earned. Combining immersive research, thoughtful design and innovative execution, Red Privet creates pathways to meaningful engagement  to deliver positive business results for its clients.

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