• Toys For Tots Donation

    Dear Clients, Partners, and Friends, As we bring 2016 to a successful close, I want to take a moment to thank our great team, our partners, and especially our clients—many of whom we have the great fortune to call friends. For many years, Red Privet has sent out holiday gift baskets to acknowledge our appreciation…

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  • Sketchnoting the Bigger Picture

    Have you ever found yourself looking back at your notes and to see doodles you made to help you remember information, draw relationships between ideas, or to create a task list? Us, too. They may look like doodles but they help us capture the big ideas. That’s why we wanted to explore sketchnoting as another…

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  • Make Your Digital Channels Work for You

    Would you hire an employee without a job for them to do? Of course not. You’d have a job description and set of responsibilities defined for that person to ensure they contribute strategically to your company. Sounds obvious, right? Yet many companies don’t take the same careful approach with their digital channels. As new channels…

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  • SMART Survey Design

    While many companies use popular online tools to launch web-based surveys, it is important to understand that the results generated automatically from these tools cannot always be taken at face value. To generate reliable insights from survey data, it is critical to design your survey strategically as well as have an understanding of the limitations…

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  • Usability Testing with Kids

    When working with children, you have to be prepared for almost anything – and the same goes for usability testing with them.  While being over-prepared is important and necessary, being able to work on your toes is what makes a usability testing experience successful. Testing with children is fun and interesting and you will be…

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