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  • A Letter from Matt Hummel, Red Privet Founder

    Eleven years ago my entrepreneurial itch got the best of me. Most of my career to that point had been working in small firms and startups, yet I was never willing to take the helm myself. That changed with Red Privet. Red Privet quickly became my muse, my focus, and my identity. Along with a…

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  • Red Privet & Sentara Healthcare to Discuss Conversion-Focused Design at HCIC

    Red Privet President Matt Hummel will take the stage with Alaina Galbraith of Sentara Healthcare to present learnings from Sentara Healthcare’s Find-a-Provider consumer study at’s 2018 Healthcare Internet Conference (HCIC) in Scottsdale, AZ.  Galbraith is a Digital Media Advisor at Sentara Healthcare. Their presentation, entitled “Making Connections: How People Search for Care and What…

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  • Red Privet to Exhibit at 2018 SHSMD Connections in Seattle

    Red Privet will showcase their consumer-centric customer experience design solutions at booth #210 during this year’s SHSMD Connections conference in Seattle, WA from October 7-10.  The agency’s services include journey mapping, Alexa-based voice user interface design, enterprise websites, secure portals, mobile apps, and usability. Red Privet’s is an established thought leader in the field, having…

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  • Red Privet President Matt Hummel Selected to MASHSMD’s 2018 Board of Directors

    Red Privet President Matt Hummel was unanimously selected to the Board of Directors for the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD).  Representing Red Privet – a research-driven customer experience agency in Harrisburg, PA, Matt will serve as a Member at Large. MASHSMD is an official independent chapter of the Society for Healthcare…

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  • Red Privet to Present and Sponsor at CHPRMS Fall Conference in Asheville NC

    Red Privet President Matt Hummel will present strategies for taking a patient-centered approach to website design at the 2017 Carolinas Healthcare PR & Marketing Society’s (CHPRMS) Fall Conference from November 15-17 in Asheville, NC.  Red Privet is a customer experience agency with services including customer experience strategy, customer research, journey mapping, enterprise websites, content strategy, secure portals,…

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