News & Events

A Letter from Matt Hummel, Red Privet Founder

Share This Article

Eleven years ago my entrepreneurial itch got the best of me. Most of my career to that point had been working in small firms and startups, yet I was never willing to take the helm myself. That changed with Red Privet. Red Privet quickly became my muse, my focus, and my identity. Along with a wonderful team, trusting clients, and generous friends and family, Red Privet set the bar for human-centric perspectives and designs—especially in healthcare.

Now, after a decade-long journey, it is time for Red Privet to embark on its next chapter. I am very excited and proud to announce that Red Privet has joined Paragon Consulting – a premier enterprise web solutions provider based out of Cleveland.

Paragon has two-plus decades of experience delivering industry-leading web development and managed services solutions to clients such as the Cleveland Clinic, Summa Health, and others.  By joining their team, we’re excited to now offer clients a complete, end-to-end complement of digital customer experience solutions.  Paragon’s new portfolio will include enterprise website development, training, and managed services – in addition to the customer research, design, and strategy solutions we’ve always offered.

Paragon and Red Privet share the same customer-centric and collaborative core values, and a common goal to optimize our client’s customer experience.  This is clearly an example where the whole will be greater than the sum of its parts; as we’ve voiced around the office, this new partnership is akin to “two great tastes that taste great together”! You can learn more about the new Paragon here.

I want to sincerely thank you for your support of Red Privet over the years.  It’s been our pleasure to collaborate and partner with you. Red Privet has been my life’s biggest work to date. I have so many people to thank and recognize, as this is not an achievement one realizes alone.

Our team is excited about this new venture and we look forward to continuing our relationship with you as part of Paragon to deliver best-in-class customer experiences to your customers.  To be clear, you can expect the same great team, the same great services, and the same great focus on your customers.

Please reach out if you have any questions, would simply like to chat, or are ready to reconnect.



Chief Experience Officer
VP, Consumer Strategy & Design
(570) 850-4436

Powering The Digital Experience






About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Penn State Hershey Medical Center, and Geisinger Health System deliver the best digital experience to their customers - be it the quickest, most convenient, or most empathetic one possible. Combining immersive research, thoughtful design and innovative execution, Red Privet partners with its clients to create solutions that help real people navigate real life with confidence. They call it Design for Real Life℠.

Share This Article

Back to top