Our people

Matt Hummel

President & Founder


Matt Hummel founded Red Privet in 2009 with the philosophy: Our customers’ success is everything. Ever since, he’s employed his strategy, design and consulting know-how -and has led an exceptionally talented team – to get results.

Matt has 20 years of consumer experience, 13 of those centered on customer experience, user-centered methods and digital design. Over the years, his focus on answering the question “What will make this user, this person, successful?” has led to successful consulting engagements with top firms including Walt Disney Imagineering, Fisher-Price, General Motors, Citigroup and Paychex.

Prior to founding Red Privet, Matt established the Customer Experience and Usability department at the Pennsylvania Higher Education Assistance Agency to promote customers’ online self-service. Following this success, he served as a vice president managing all aspects of web products. He also served as Director, Experience Strategy at Rare Medium and Vice President at Ariel PCS.

When he’s not directing the Red Privet’s vision, Matt can be found spending time with his pup, Finn, or boating¬† the Susquehanna.

I'm fascinated by how hard it can be to make something obvious to another human being. Good design is simple, it's natural.