What does flinging perturbed birds at egg-stealing pigs have to do with improving your customer experience? For one of our clients, thinking about Angry Birds gave them a strategic insight into motivating their end users. Recently, we hosted a workshop on the Psychology of Design for a Red Privet client that offers a web-based corporate…
Meaningful Engagement
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Colonoscopies are recommended for all adults over the age of 50, yet according to the United States Preventative Services Task Force, only one in three adults from ages 50-75 have actually had the procedure. Many people avoid getting a colonoscopy not only because the procedure itself is invasive, but also because the preparation process requires…
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Priveteer Auldyn Matthews is a hard-core Mousketeer. The proof? She and her family have vacationed at the Walt Disney World Resort in Orlando, Florida more than ten times. Her fiancé, however, has never been. So it only seemed right that they would celebrate their impending nuptials and honeymoon at the “happiest place of earth.” Like…
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At Red Privet, we utilize a three-step Meaningful Engagement Framework to identify Moments That MatterSM and create meaningful engagement. Step 1: Meaningful Research Meaningful research isn’t about validating your own assumptions, it’s about unearthing insights. Research should be designed to provide insight into three core components of the customer’s experience: Intent What are they trying…
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Gilt Groupe flash sales are the guilty pleasure of many a would-be fashionista. Each day, the site e-mails exclusive offers for luxury items at a fraction of the retail cost. Red Privet staffer, Lissa Richards, had ordered a few items from the site when what she thought was a perfunctory customer survey showed up in…