In a world with ubiquitous smartphones, being able to access banking information through a mobile app has become table stakes for the banking industry. These days, most best-in-class banking tools also include a mobile check deposit feature. Mobile check deposit allows you to use the camera of your smartphone to take a picture of the…
Know Your Customer
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At the heart of every customer engagement is a value exchange. At its best, engagement is a fair trade of value between the customer and the brand over time. Unfortunately, not every value exchange is equal. When the scales get tipped too far in either direction, we get engagement imposters–experiences that might be labeled as…
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“Our irrationality happens the same way, again and again. Whether we are acting as consumers, businesspeople, or policy makers, understanding how we are predictably irrational provides a starting point for improving our decision making and changing the way we live for the better.” ― Dan Ariely Ph.D., Predictably Irrational, 2008 Though decision-making may at times seem…
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New usability lab helps companies offer easy-to-use products and services. The historic Harrisburg Train Station might be the last place you’d expect to find new technology. However, just last month, Red Privet opened a new usability lab on the second floor, next door to our design studio and the TECHQuest PA headquarters. Necessity is the…
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If you’ve been told that customer experience is just about making your customers happy, you only know half of the story. The truth is, a great customer experience both makes your customers happy and gets business results. Think about it. Having happy customers, but not making money doesn’t make any sense. Great, your customers adore…