Colonoscopies are recommended for all adults over the age of 50, yet according to the United States Preventative Services Task Force, only one in three adults from ages 50-75 have actually had the procedure. Many people avoid getting a colonoscopy not only because the procedure itself is invasive, but also because the preparation process requires…
Human-centered Design
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Priveteer Auldyn Matthews is a hard-core Mousketeer. The proof? She and her family have vacationed at the Walt Disney World Resort in Orlando, Florida more than ten times. Her fiancé, however, has never been. So it only seemed right that they would celebrate their impending nuptials and honeymoon at the “happiest place of earth.” Like…
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Gilt Groupe flash sales are the guilty pleasure of many a would-be fashionista. Each day, the site e-mails exclusive offers for luxury items at a fraction of the retail cost. Red Privet staffer, Lissa Richards, had ordered a few items from the site when what she thought was a perfunctory customer survey showed up in…
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In a world with ubiquitous smartphones, being able to access banking information through a mobile app has become table stakes for the banking industry. These days, most best-in-class banking tools also include a mobile check deposit feature. Mobile check deposit allows you to use the camera of your smartphone to take a picture of the…
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“Our irrationality happens the same way, again and again. Whether we are acting as consumers, businesspeople, or policy makers, understanding how we are predictably irrational provides a starting point for improving our decision making and changing the way we live for the better.” ― Dan Ariely Ph.D., Predictably Irrational, 2008 Though decision-making may at times seem…