It’s been almost 20 years since software designer Alan Cooper introduced the concept of the user persona in his book, The Inmates are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity. Since then, personas have become an essential deliverable in nearly every software development and web design…
Healthcare
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It’s 7 p.m. on a Friday night. A normally hyperactive eight-year old is sacked out on the couch, stained Popsicle stick still in hand. The fever started an hour ago, but her pediatrician is out of town. Dad’s online trying to find a doctor that’s available to see her first thing tomorrow morning, but he…
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One day, while watching his wife struggle to grip ordinary kitchen tools because of her arthritis, Sam Farber saw an opportunity to create better cooking tools that would benefit all users. After extensive research, prototyping and model testing, Farber launched OXO, a brand built on the principles of inclusive design. Today, the company offers more…
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In the healthcare profession, we see human beings at their most human. Vulnerable, sick, scared and tired–patients can be overwhelmed and intimidated by the processes and procedures that comprise the modern healthcare system. When they or their loved ones are sick, it can be difficult for patients to concentrate on details, make rational decisions and follow-through on instructions. Healthcare system…
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Imagine a patient enters your hospital’s front doors. As they step into the main lobby they are bombarded with giant billboards declaring your hospital’s most recent accolades and accomplishments. From the information desk, a hospital staffer begins loudly reading these billboards with a bullhorn. Each miniature commercial ends with the hospital employee following the patient down…