Red Privet, a research-driven customer experience agency, will occupy exhibit booth #69 at the 22nd Annual Healthcare Marketing & Physician Strategies Summit, held from May 8-10 at the JW Marriott in Austin, TX. The Summit brings together senior-level marketing, strategy, physician relations, sales, and business development executives from hospitals, health systems, academic medical centers, integrated…
Healthcare
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Choosing the right user experience (UX) metrics can be challenging. To make truly data-driven and user-centered decisions, it’s critical to first understand your product’s success goals, and then funnel in the best metrics set to track those goals. Building the UX measurement plan is strategic and thoughtful. Enter Google’s HEART framework. What is HEART? And…
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Have you ever seen the TV Series “Hoarders”? Here is the show’s description: Each hour-long episode profiles two people on the verge of a personal crisis, all caused by the fact that they are unable to part with even the tiniest possessions, and the cumulative effect becomes a mountain of junk and garbage overtaking their…
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“When employed to its full potential, field research done in unique user environments can uncover opportunities to innovate customer experience.” – UX Magazine, Making the Most of Ethnographic Research In last month’s blog “The 3 C’s of Patient Intercepts”, we discussed the technique – including the “why” and “how-to” of patient intercepts, a qualitative research tool to…
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Patient intercepts are a useful tool to understand the real life patient experience. The intercept is a qualitative research method – a 10-15 minute interview in the natural setting of a user. Intercepts offer a unique opportunity to learn about real patient needs, attitudes, behaviors and perspectives in the health care environment. As the first…