In user-centered design, process is sacred. But let’s be honest, sometimes we have a lot of requirements and constraints and very little time to make an impact. We recently worked on a project where we had about two weeks to redesign four page templates and the IA for a client’s website. Yet within this short…
Customer Experience Design
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Your grocery store gives you points for shopping that you can redeem for gas. Starbucks gives you a free dose of caffeine as a reward for buying 10 overpriced lattes. You many not have realized it, but gamification — adding game elements to non-game situations — has been happening around us for years. The last…
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To most, leap day is just a quirk of our calendar. I think it’s a day when we may give some thought to our place in the universe and appreciate the ancient astronomers and mathematicians who strove to understand and organize our existence on Earth. These learned individuals were often employed by prominent figures of…
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As founder and president of Red Privet, I’m asked, “What does Red Privet do?” a lot. Red Privet does Customer Experience Design (CXD). We design experiences that our clients’ customers will find compelling, valuable and ultimately satisfying. Often when I explain CXD to someone new, they equate Customer Experience Design to User Interface Design (UID)….
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Part 1: Design motivation into your user experience This is the first in a five-part series on applying motivational design to your user experience. A few years ago I’d just started working as Director of Experience Design for a student loan company. At the time, most Federal student loans had a variable interest rate. Rates…