The primary healthcare manager in most households is a busy, working middle-aged woman. These women can find themselves coordinating doctor’s appointments, insurance claims and healthcare decisions for their children, their spouse, aging parents and themselves–not an easy task. These healthcare managers are looking for a one-stop shop for all their healthcare needs and they want…
Customer Experience Design
-
-
Recently, Red Privet was interviewed by Forrester Research, Inc. analyst, Allegra Burnette, about the changing nature of the field of design. We were honored to be quoted in her April 2015 report for customer experience professionals entitled, “Brief: Staffing for Data-Driven Design.” In the brief, Burnette, discusses how customer experience professionals should approach staffing for…
-
Colonoscopies are recommended for all adults over the age of 50, yet according to the United States Preventative Services Task Force, only one in three adults from ages 50-75 have actually had the procedure. Many people avoid getting a colonoscopy not only because the procedure itself is invasive, but also because the preparation process requires…
-
Priveteer Auldyn Matthews is a hard-core Mousketeer. The proof? She and her family have vacationed at the Walt Disney World Resort in Orlando, Florida more than ten times. Her fiancé, however, has never been. So it only seemed right that they would celebrate their impending nuptials and honeymoon at the “happiest place of earth.” Like…
-
At Red Privet, we utilize a three-step Meaningful Engagement Framework to identify Moments That MatterSM and create meaningful engagement. Step 1: Meaningful Research Meaningful research isn’t about validating your own assumptions, it’s about unearthing insights. Research should be designed to provide insight into three core components of the customer’s experience: Intent What are they trying…