Priveteer Auldyn Matthews is a hard-core Mousketeer. The proof? She and her family have vacationed at the Walt Disney World Resort in Orlando, Florida more than ten times. Her fiancé, however, has never been. So it only seemed right that they would celebrate their impending nuptials and honeymoon at the “happiest place of earth.” Like…
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At Red Privet, we utilize a three-step Meaningful Engagement Framework to identify Moments That MatterSM and create meaningful engagement. Step 1: Meaningful Research Meaningful research isn’t about validating your own assumptions, it’s about unearthing insights. Research should be designed to provide insight into three core components of the customer’s experience: Intent What are they trying…
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Gilt Groupe flash sales are the guilty pleasure of many a would-be fashionista. Each day, the site e-mails exclusive offers for luxury items at a fraction of the retail cost. Red Privet staffer, Lissa Richards, had ordered a few items from the site when what she thought was a perfunctory customer survey showed up in…
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Defining Meaningful Engagement One of the definitions of the word engagement is “to attract and hold fast.” This implies that there are two laws at work in true engagement: attraction and retention. Engagement isn’t just about getting someone’s attention, it’s about holding his or her attention long enough to create sustainable value–be it financial, transactional,…
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In a world with ubiquitous smartphones, being able to access banking information through a mobile app has become table stakes for the banking industry. These days, most best-in-class banking tools also include a mobile check deposit feature. Mobile check deposit allows you to use the camera of your smartphone to take a picture of the…