Have you ever seen the TV Series “Hoarders”? Here is the show’s description: Each hour-long episode profiles two people on the verge of a personal crisis, all caused by the fact that they are unable to part with even the tiniest possessions, and the cumulative effect becomes a mountain of junk and garbage overtaking their…
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Empathy is a buzzword in the UX world, as it should be. We agree that to develop great customer experiences, you need to truly understand your customers – their feelings, needs, concerns and motivations. That begins as early as the research phase of a project. And when it comes to customer journey mapping, we’ve developed a…
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“When employed to its full potential, field research done in unique user environments can uncover opportunities to innovate customer experience.” – UX Magazine, Making the Most of Ethnographic Research In last month’s blog “The 3 C’s of Patient Intercepts”, we discussed the technique – including the “why” and “how-to” of patient intercepts, a qualitative research tool to…
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Patient intercepts are a useful tool to understand the real life patient experience. The intercept is a qualitative research method – a 10-15 minute interview in the natural setting of a user. Intercepts offer a unique opportunity to learn about real patient needs, attitudes, behaviors and perspectives in the health care environment. As the first…
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Next week, we’re headed to the 19th Annual Greystone.net Healthcare Internet Conference in Orlando. Every year, HCIC proves to be a valuable time of learning, sharing and networking among healthcare leaders. This year, Red Privet CEO, Matt Hummel will be taking the stage with our client Aaron Watkins, Sr. Director of Internet Strategy and Digital Content…