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5 Sessions (and a Pre-Conference Workshop) We Can’t Wait to See at HCIC 2015

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hcic-healthcare-internet-conferenceNext week, we’re headed to the 19th Annual Healthcare Internet Conference in Orlando. Every year, HCIC proves to be a valuable time of learning, sharing and networking among healthcare leaders.

This year, Red Privet CEO, Matt Hummel will be taking the stage with our client Aaron Watkins, Sr. Director of Internet Strategy and Digital Content Marketing for Johns Hopkins Medicine with a session entitled Putting Audience Research into Practice. While we can’t wait to hear what Matt and Aaron have to share, we’ve also taken a look at the rest of the agenda. Here are five sessions (and a pre-conference workshop) we want to see at HCIC 2015.

1.  The Road to Transparency: A Panel Discussion on How, Who and Why

Transparency is a popular buzzword, but what does it really take to make it work as a brand and patient acquisition strategy? Paul Sommer, Senior Director of Patient Experience at Geisinger Health System will join colleagues from UAB Medicine to discuss how they empower patients in their organizations.

Why We Want To Go: We’ve worked side-by-side with Geisinger Health System on a number of other projects and they know a thing or two about this topic. We wouldn’t miss this panel discussion featuring Geisinger and UAB leaders who have successfully navigated the journey to transparency.

2.  Creating a Responsive Consumer Strategy: How Carolinas HealthCare System Gave Control of their Website to the Consumer

Mona Baset, Assistant Vice President, Carolinas Healthcare System will be sharing a behind-the-scenes look at Carolinas Healthcare System’s recent move to a more customer-focused online strategy—including a responsive website.

Why We Want to Go: We want to see what they heard from their customers–before and after the responsive redesign.

3.  Measuring the Online Experience to Drive Website Improvement

Lee Gwaltney, Director of Digital Innovation at Sentara Healthcare is presenting a case study of Sentara Healthcare’s use of an innovative online survey tool to gather customer feedback and document experience improvement.

Why We Want To Go: Measurement strategy doesn’t get enough attention. We’re interested in learning what they measured as much as the how.

4.  Seven Lessons for a Website Redesign and Five Tips to Better Planning

Chances are, we’ll be nodding our heads in agreement as David A. Feinberg, Vice President and Chief Marketing Officer at New York-Presbyterian Hospital unpacks the lessons learned from their recent redesign.

Why We Want To Go: As veterans of the hospital website redesign process, we’re always interested in finding new ways to streamline the process. Plus, we have a few war stories to swap.

5.  So Enough About You. Make it About Me: Why Personas Matter and How They Come to Life on Your Site

We’ll be in the front row when Brian Leclerc, Associate Director, Web and Social Media Strategy for the Yale New Haven Health System speaks about using personas to guide his digital strategy. Having recently blogged about using personas in our own process, we’re curious how Yale leveraged these great tools for empathetic design.

Why We Want To Go: You had us at “Customers don’t compartmentalize their experiences by channel or touchpoint.”

Pre-Conference Workshop:
Redesign Like an Imagineer: Making Your Hospital’s Website More Like a Walk in the Theme Park

Matthew Schwabel of Duke Medicine joins Andy Gradel from Main Line Health and James Yanek of The Children’s Hospital of Philadelphia for a pre-conference workshop that applies best practices from one of the best user experience organizations in the world–Disney–to healthcare website redesigns.

Why We Want to Go: We’re excited to hear one of our clients, Duke Medicine, and two Pennsylvania neighbors make the intriguing customer experience parallel between healthcare and theme parks.  It’s a fitting comparison – we are in Orlando after all.

Are you headed to HCIC 2015 next week? Let’s connect!
Send a note to Jim Zito at jzito@

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