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Red Privet & Penn State Health to Co-Present at HCIC in Austin

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Red Privet President Matt Hummel will take the stage with Jerry Griffin of Penn State Health to present strategies for taking a patient-centered approach to website design at’s 2017 Healthcare Internet Conference (HCIC) in Austin, TX.  Griffin is the Director of Web and Digital Services at Penn State Health.

Their presentation, entitled “Using a Patient-Centered Approach for a System-Wide Website Redesign”, will be held on Monday, October 23 at 2:15pm. The session will focus on methods and tips to apply audience insights to inform a human-centered approach to web design and content development. Examples from Penn State Health’s redesign that included a health system, children’s hospital and college of medicine websites will be discussed.

“Designing customer experiences that are efficient, empathetic and patient-centered means first understanding what matters most to your customer,” said Matt Hummel.  “We’re honored to co-present with our client and colleague, Penn State Health, to discuss how to turn audience insights into opportunities for meaningful engagement.”

Red Privet most recently partnered with Geisinger Health System on an enterprise website redesign and development project using Sitecore, and has provided customer experience solutions for leading organizations such as Duke Health and Johns Hopkins Medicine. Their capabilities include journey mapping, enterprise websites, content strategy, secure portals, mobile apps, and usability.

Red Privet will also host a roundtable discussion around customer experience and occupy booth #87 at HCIC.   Learn more about our presentation:

About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Reed Elsevier, Penn State Hershey Medical Center, and Geisinger Health Systems identify Moments That Matter℠—those critical interactions where customer needs are met and customer loyalty is earned. Combining immersive research, thoughtful design and innovative execution, Red Privet creates pathways to meaningful engagement  to deliver positive business results for its clients.

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