Your grocery store gives you points for shopping that you can redeem for gas. Starbucks gives you a free dose of caffeine as a reward for buying 10 overpriced lattes. You many not have realized it, but gamification — adding game elements to non-game situations — has been happening around us for years. The last…
customer experience design
As founder and president of Red Privet, I’m asked, “What does Red Privet do?” a lot. Red Privet does Customer Experience Design (CXD). We design experiences that our clients’ customers will find compelling, valuable and ultimately satisfying. Often when I explain CXD to someone new, they equate Customer Experience Design to User Interface Design (UID)….