With a projected 70 million households owning at least one smart speaker by 2020, brands will need to start thinking about their brand voice more literally – as it applies to voice design. Some are referring to this as “Brand Humanity”, or how brands will function more as humans. It’s coming, and so much so that Alexa can…
Voice User Interface Design
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Before developing and integrating a VUI strategy into your marketing plan, the first step is to understand the technology, including key concepts and nomenclature. It is critical to keep in mind that the way designers approach VUI versus GUI (graphical user interface) will differ. In some ways, it will flip a designers practical training upside…
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It’s Trending Experts estimate that 20% of adults (over 47 million Americans) own a Google Home or Amazon Echo with a prediction of growth to 55% by 20201. Like the internet was in the 1990s and mobile devices in the 2000s, voice is poised to be the next big technology movement. And it’s not just…