“When employed to its full potential, field research done in unique user environments can uncover opportunities to innovate customer experience.” – UX Magazine, Making the Most of Ethnographic Research In last month’s blog “The 3 C’s of Patient Intercepts”, we discussed the technique – including the “why” and “how-to” of patient intercepts, a qualitative research tool to…
Usability Testing
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Patient intercepts are a useful tool to understand the real life patient experience. The intercept is a qualitative research method – a 10-15 minute interview in the natural setting of a user. Intercepts offer a unique opportunity to learn about real patient needs, attitudes, behaviors and perspectives in the health care environment. As the first…
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In user-centered design, process is sacred. But let’s be honest, sometimes we have a lot of requirements and constraints and very little time to make an impact. We recently worked on a project where we had about two weeks to redesign four page templates and the IA for a client’s website. Yet within this short…