Patient intercepts are a useful tool to understand the real life patient experience. The intercept is a qualitative research method – a 10-15 minute interview in the natural setting of a user. Intercepts offer a unique opportunity to learn about real patient needs, attitudes, behaviors and perspectives in the health care environment. As the first…
Strategy
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If the term ethnographic research, observation, or contextual research conjures up thoughts of anthropologist Margaret Mead living among natives in the Samoan jungles, then the idea of undertaking similar research for your brand or product can be intimidating. While the classic ethnographic study requires complete immersion into a culture or environment, there are plenty of…
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It’s been almost 20 years since software designer Alan Cooper introduced the concept of the user persona in his book, The Inmates are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity. Since then, personas have become an essential deliverable in nearly every software development and web design…
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“Love … is ever evolving. Lust is transient.” – Randeep Hooda It is easy to initially fall in lust with a good-looking website – especially if it appears modern, contemporary, has a stunning aesthetic, or is visually pleasing. However, while a site’s appearance is important (attraction catches the eye), it’s the digital customer experience that…
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It’s 7 p.m. on a Friday night. A normally hyperactive eight-year old is sacked out on the couch, stained Popsicle stick still in hand. The fever started an hour ago, but her pediatrician is out of town. Dad’s online trying to find a doctor that’s available to see her first thing tomorrow morning, but he…