Choosing the right user experience (UX) metrics can be challenging. To make truly data-driven and user-centered decisions, it’s critical to first understand your product’s success goals, and then funnel in the best metrics set to track those goals. Building the UX measurement plan is strategic and thoughtful. Enter Google’s HEART framework. What is HEART? And…
Strategy
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Have you ever seen the TV Series “Hoarders”? Here is the show’s description: Each hour-long episode profiles two people on the verge of a personal crisis, all caused by the fact that they are unable to part with even the tiniest possessions, and the cumulative effect becomes a mountain of junk and garbage overtaking their…
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Empathy is a buzzword in the UX world, as it should be. We agree that to develop great customer experiences, you need to truly understand your customers – their feelings, needs, concerns and motivations. That begins as early as the research phase of a project. And when it comes to customer journey mapping, we’ve developed a…
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“When employed to its full potential, field research done in unique user environments can uncover opportunities to innovate customer experience.” – UX Magazine, Making the Most of Ethnographic Research In last month’s blog “The 3 C’s of Patient Intercepts”, we discussed the technique – including the “why” and “how-to” of patient intercepts, a qualitative research tool to…
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February 22, 2016 – Red Privet’s Auldyn Matthews and Lissa Richards took the stage at the 2016 World Information Architecture (IA) Day in Pittsburgh – hosted at UPMC Enterprises on Saturday, February 20. World IA Day is a one-day, annual celebration focused on the practice and education of Information Architecture. Their presentation, entitled “DoGo Mapping: Bridging the Content Strategy Gap” provided attendees with…