Recently, Red Privet was interviewed by Forrester Research, Inc. analyst, Allegra Burnette, in her July 2015 report, “Design Methods in the Age of the Customer.” Red Privet was cited twice in the report for customer experience (CX) professionals who “want to grow and transform their businesses by fostering empathy for their customers, quickly [adapt] to…
Motivational Design
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What does flinging perturbed birds at egg-stealing pigs have to do with improving your customer experience? For one of our clients, thinking about Angry Birds gave them a strategic insight into motivating their end users. Recently, we hosted a workshop on the Psychology of Design for a Red Privet client that offers a web-based corporate…
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Your grocery store gives you points for shopping that you can redeem for gas. Starbucks gives you a free dose of caffeine as a reward for buying 10 overpriced lattes. You many not have realized it, but gamification — adding game elements to non-game situations — has been happening around us for years. The last…
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Part 1: Design motivation into your user experience This is the first in a five-part series on applying motivational design to your user experience. A few years ago I’d just started working as Director of Experience Design for a student loan company. At the time, most Federal student loans had a variable interest rate. Rates…