“Love … is ever evolving. Lust is transient.” – Randeep Hooda It is easy to initially fall in lust with a good-looking website – especially if it appears modern, contemporary, has a stunning aesthetic, or is visually pleasing. However, while a site’s appearance is important (attraction catches the eye), it’s the digital customer experience that…
Moments that Matter
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It’s 7 p.m. on a Friday night. A normally hyperactive eight-year old is sacked out on the couch, stained Popsicle stick still in hand. The fever started an hour ago, but her pediatrician is out of town. Dad’s online trying to find a doctor that’s available to see her first thing tomorrow morning, but he…
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In the healthcare profession, we see human beings at their most human. Vulnerable, sick, scared and tired–patients can be overwhelmed and intimidated by the processes and procedures that comprise the modern healthcare system. When they or their loved ones are sick, it can be difficult for patients to concentrate on details, make rational decisions and follow-through on instructions. Healthcare system…
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Imagine a patient enters your hospital’s front doors. As they step into the main lobby they are bombarded with giant billboards declaring your hospital’s most recent accolades and accomplishments. From the information desk, a hospital staffer begins loudly reading these billboards with a bullhorn. Each miniature commercial ends with the hospital employee following the patient down…
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The primary healthcare manager in most households is a busy, working middle-aged woman. These women can find themselves coordinating doctor’s appointments, insurance claims and healthcare decisions for their children, their spouse, aging parents and themselves–not an easy task. These healthcare managers are looking for a one-stop shop for all their healthcare needs and they want…