2.9%. That’s the average website conversion rate for healthcare organizations. It sounds low, doesn’t it? That’s because it is. According to Unbounce’s Conversion Benchmark 2017 Report, the healthcare industry ranks among the lowest in website conversion, with 25% of organizations recording a rate lower than 1.4%. One of the common issues with hospital and health…
Human-centered Design
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“76% of patients reported going online to find an individual provider.” – Yext Patient Journey Survey 2016 An optimized ‘Find a Provider’ tool is critically important to both the patient’s customer experience (CX) and a healthcare organization’s bottom line. While a significant investment, a provider search tool can improve the patient’s experience via better patient-provider…
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If the term ethnographic research, observation, or contextual research conjures up thoughts of anthropologist Margaret Mead living among natives in the Samoan jungles, then the idea of undertaking similar research for your brand or product can be intimidating. While the classic ethnographic study requires complete immersion into a culture or environment, there are plenty of…
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It’s been almost 20 years since software designer Alan Cooper introduced the concept of the user persona in his book, The Inmates are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity. Since then, personas have become an essential deliverable in nearly every software development and web design…
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“Love … is ever evolving. Lust is transient.” – Randeep Hooda It is easy to initially fall in lust with a good-looking website – especially if it appears modern, contemporary, has a stunning aesthetic, or is visually pleasing. However, while a site’s appearance is important (attraction catches the eye), it’s the digital customer experience that…