What does flinging perturbed birds at egg-stealing pigs have to do with improving your customer experience? For one of our clients, thinking about Angry Birds gave them a strategic insight into motivating their end users. Recently, we hosted a workshop on the Psychology of Design for a Red Privet client that offers a web-based corporate…
Gamification
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Your grocery store gives you points for shopping that you can redeem for gas. Starbucks gives you a free dose of caffeine as a reward for buying 10 overpriced lattes. You many not have realized it, but gamification — adding game elements to non-game situations — has been happening around us for years. The last…