With a projected 70 million households owning at least one smart speaker by 2020, brands will need to start thinking about their brand voice more literally – as it applies to voice design. Some are referring to this as “Brand Humanity”, or how brands will function more as humans. It’s coming, and so much so that Alexa can…
Posts by Brian Chaput
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Today’s customer, whether in retail or healthcare, seeks an integrated and frictionless digital experience that makes their life easier. Whether that’s choosing the right credit union, reviewing insurance benefits, or finding a primary care or specialist physician for a family member. To kick-off 2019, we’ve outlined a few customer experience (CX) solutions that you should…
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Before developing and integrating a VUI strategy into your marketing plan, the first step is to understand the technology, including key concepts and nomenclature. It is critical to keep in mind that the way designers approach VUI versus GUI (graphical user interface) will differ. In some ways, it will flip a designers practical training upside…
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It’s Trending Experts estimate that 20% of adults (over 47 million Americans) own a Google Home or Amazon Echo with a prediction of growth to 55% by 20201. Like the internet was in the 1990s and mobile devices in the 2000s, voice is poised to be the next big technology movement. And it’s not just…
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The mere thought of journey mapping, while exciting, can be anxiety-provoking for some marketers. I don’t have the time – these take forever! We just don’t have the resources. Where will we find the right customers and source experts to help map a complete journey? Breathe. There’s good news. Journey mapping can be done on…