3 Key Takeaways: For organizations new to journey mapping, it’s best to start small and “applied” – identify a finite CX problem with a practical application for the findings. Whether your project is experiential or applied in nature will likely impact the project’s scale, budget, timelines, and details of the research plan. Don’t forget to…
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3 Key Takeaways: There’s no “end all, be all” way to visually map the customer journey, so long as the ultimate outcome is a deep understanding of your customer’s feelings and experience. Customer journey maps are often mistaken for other diagram-like deliverables, but the common differentiator is the uncovering of empathetic and emotional insights. The…
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Choosing the right user experience (UX) metrics can be challenging. To make truly data-driven and user-centered decisions, it’s critical to first understand your product’s success goals, and then funnel in the best metrics set to track those goals. Building the UX measurement plan is strategic and thoughtful. Enter Google’s HEART framework. What is HEART? And…
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Dear Clients, Partners, and Friends, As we bring 2016 to a successful close, I want to take a moment to thank our great team, our partners, and especially our clients—many of whom we have the great fortune to call friends. For many years, Red Privet has sent out holiday gift baskets to acknowledge our appreciation…
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Real critique has become a lost skill among collaborative teams today. Critique is intended to help teams strengthen their designs, products, and services, rather than be used to assert authority or push agendas under the guise of “feedback”. – Adam Connor At Red Privet, we are passionate, professional designers and technologists. We believe in constantly…