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Red Privet President Matt Hummel Selected to MASHSMD’s 2018 Board of Directors

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Red Privet President Matt Hummel was unanimously selected to the Board of Directors for the Mid-Atlantic Society for Healthcare Strategy and Market Development (MASHSMD).  Representing Red Privet – a research-driven customer experience agency in Harrisburg, PA, Matt will serve as a Member at Large.

MASHSMD is an official independent chapter of the Society for Healthcare Strategy & Market Development (SHSMD).  Formed in 2015, MASHSMD provides the Mid-Atlantic region a resource for healthcare planners, marketers and communications professionals with regional networking opportunities, educational programs and a cutting-edge view on new happenings in healthcare marketing.  They will host a two-day educational conference, April 25-27 in Richmond VA.

Matt Hummel brings over 20 years of experience delivering strategic customer experience solutions to the Board of Directors.  Since 2009, Red Privet has delivered meaningful business results for leading healthcare organizations including Geisinger Health System, Duke Health, and Johns Hopkins Medicine – culminating with the inclusion in the 2014 Inc. 5000.  A leader in the field of customer experience design, Matt has spoken at national conferences including SHSMD, Healthcare Internet Conference (HCIC), and the Carolinas Healthcare PR & Marketing Society.

“I’m honored to serve on MASHSMD’s Board of Directors alongside an esteemed group of industry colleagues that bring experience in a wealth of healthcare marketing disciplines,” said Hummel.  “MASHSMD is a great resource for healthcare marketers and I’m excited to contribute in any way I can.”

To learn more about MASHSMD, membership opportunities, and their upcoming Spring Conference, visit


About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Penn State Hershey Medical Center, and Geisinger Health System deliver the best digital experience to their customers - be it the quickest, most convenient, or most empathetic one possible. Combining immersive research, thoughtful design and innovative execution, Red Privet partners with its clients to create solutions that help real people navigate real life with confidence. They call it Design for Real Life℠.

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