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Healthcare is complicated

But it doesn’t need to be.

Design for Real Life ®

OUR APPROACH  OUR WORK
healthcare hero image

Healthcare is complicated

But it doesn’t need to be.

Design for Real Life ®

We research, design, and execute digital solutions that help real people navigate real life with confidence.

  • Customer Experience Strategy

  • Customer Research

  • Human-centered Design

  • Usability and Evaluation

  • Web and Mobile Development

  • Customer Experience Measurement

Mapping the Patient Journey

Healthcare is often a shared experience. Our journey maps helped Penn State Hershey Medical Center discover why being ‘patient-centric’ is really about being ‘people-centric’.

Focusing on Patient Needs

Finding care can be stressful. We helped Penn State Health redesign their website to be more patient-centric – with clear paths to top tasks and condition-based information.

Making The Most Of The Moment

Not every experience can be delightful. With Geisinger Health System we designed an app that promoted a more pleasant and successful healthcare outcome.

Simplifying Health Insurance

Understanding health insurance is challenging. We worked with Geisinger Health Plan to take a complex topic such as Explanation of Benefits, and make it easier to comprehend.