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United Concordia Dental

Chomper Chums® Oral Hygiene App for Children

United Concordia Dental was looking to increase their dental insurance sales and promote brand awareness using their mobile strategy. Since most customers only visit the dentist twice per year, the challenge Red Privet faced was finding a way to make United Concordia a frequent presence in its customer’s lives beyond just their normal annual visits to the dentist.

To do this, Red Privet determined that targeting kids with a creative mobile app focused on daily dental hygiene was the best way to market United Concordia’s services and brand to its customers.

The Chomper Chums® provides children ages 4-11 with a game-based approach to learning the proper technique for brushing, flossing, and rinsing.

Chomper Chums® not only makes brush time easier on parents, it also provides an opportunity for United Concordia to promote itself as a brand each time Chomper Chums® is used.

services

  • Human-centered Design
  • Usability and Evaluation
  • Web and Mobile Development

2013 Pittsburgh Technology Council Data Awards:
Best App & Information Architecture Award

Red Privet usability tested the application with target-age children. From this we identified what aspects of the game were clear enough for the child and also received parental feedback.

Love it! My kids ages 11, 9, and 5 love this app. Great job!!!

App Store Review

Children are able to select from three characters (a lion, a horse, or an alligator). Chomper Chums can brush away sugar bugs, floss, or rinse and each activity within the game uses animation, a timer, and music to engage the child.

Provides parents with an interactive and fun app that makes brushing fun for their children and promotes good dental hygiene.

Reward animations provide “pay-offs” for consistent behavior reinforcement.

With the help of Red Privet, we created Chomper Chums®, a mobile app designed to make brush time easier on parents while innovatively promoting dental hygiene in kids and integrating our brand into our customers’ daily lives.

Nuvan Dassanaike, Vice President, Product Development, Marketing, & Communications