November 2, 2015 – Red Privet President and CEO Matt Hummel will take the stage with Aaron Watkins of Johns Hopkins Medicine to discuss customer strategy at Greystone.net’s 2015 Healthcare Internet Conference (HCIC) – hosted at The Omni at Champions Gate Resort in Orlando, FL from November 9-11. Watkins is the Senior Director of Internet Strategy & Digital Content Marketing at Johns Hopkins Medicine. Their presentation, entitled “Putting Audience Research Into Practice”, will be held on Tuesday, November 10 at 2:15pm.
This year’s HCIC is the 19th annual conference, bringing together healthcare web, digital and marketing leaders from a variety of disciplines to collaborate and learn as part of a forward-thinking educational conference.
“Putting Audience Research Into Practice” will focus on how best to use consumer research methods to inform digital design and marketing strategies. The session will use examples and stories to highlight this approach and discuss how it can drive internal buy-in and measurable results.
“The attitudes and behaviors of patients and other online visitors are not always what you’d expect,” said Matt Hummel, president and founder of Red Privet. “We’re honored to take the stage with our client and colleague, Johns Hopkins Medicine, for an interactive discussion on how to turn consumer insights into meaningful engagement opportunities”.
“At Red Privet, we aim to create digital healthcare solutions that help people navigate real life with confidence – whether through websites, portals, social media, or mobile applications. The first step to doing that is to understand what matters most to consumers.”
Red Privet is a Bronze Level, Mobile App Sponsor for this year’s conference.
About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Penn State Hershey Medical Center, and Geisinger Health System deliver the best digital experience to their customers - be it the quickest, most convenient, or most empathetic one possible. Combining immersive research, thoughtful design and innovative execution, Red Privet partners with its clients to create solutions that help real people navigate real life with confidence. They call it Design for Real Life℠.