News & Events

Red Privet To Present at 2014 Penn State Web Conference

Share This Article

HARRISBURG, PA — May 9, 2014 – Red Privet, a Pennsylvania-based customer research, digital design, and experience strategy firm with offices in Harrisburg and Philadelphia, is proud to announce its president and founder Matt Hummel and Principal Experience Designer Lissa Richards have been chosen to speak at the 2014 Web Conference at Pennsylvania State University.


Under the theme “The Future-Friendly Web,” the event will be held June 9-11, 2014, at the university’s State College, PA, campus and feature a variety of topics focused on engaging, interacting, and sharing knowledge about the web.


With their presentation topic, “Mapping Your Customer’s Experience: Using Journey Mapping to Drive Digital Strategy,” Hummel and Richards will discuss how digital touchpoints shape the customer experience, and how businesses can pinpoint opportunities to best interact with customers and optimize engagement to drive business goals. The session is suitable for anyone involved in driving communication strategies, from designers to marketing strategists.

“We’re really excited to be a part of the Penn State Web Conference,” Hummel said. “Lissa and I will discuss the importance of and steps to successful journey mapping, illustrate how it fits into the web design process and helps identify opportunity areas for growth.”

During the 45-minute presentation, Red Privet will also reveal how businesses can define the roles and responsibilities of their digital channels—and how to hold them accountable for reaching goals.

Hummel and Richards join other notable speakers including UX strategists Luke Wroblewski and Josh Clark, Webby Awards founder Tiffany Shlain, and web developer Jeremy Keith.

About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Penn State Hershey Medical Center, and Geisinger Health System deliver the best digital experience to their customers - be it the quickest, most convenient, or most empathetic one possible. Combining immersive research, thoughtful design and innovative execution, Red Privet partners with its clients to create solutions that help real people navigate real life with confidence. They call it Design for Real Life℠.

Share This Article

Back to top