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Red Privet to Sponsor, Exhibit & Lead Mobile Strategy Discussion at 2016 HCIC

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Red Privet will lead an enterprise mobile strategy discussion at the 2016 Healthcare Internet Conference, held from November 11-14 at The Cosmopolitan Hotel in Las Vegas, Nevada. President and CEO Matt Hummel will lead a panel of experts including: Matthew Schwabel, Sr. Director, Integrated Marketing, Duke Health; Pamela Riddell, Director, Strategic Communications, Lehigh Valley Health Network; Andy Gradel, System Director, Digital Marketing, Main Line Health; and Kelly Hyland Nye, VP, Digital Marketing, HCA Healthcare. The concurrent session, entitled “Winning with Mobile: Strategies of Top Health Systems”, is scheduled for Wednesday, November 14 at 10:15am.

This year’s program is the 20th Annual Healthcare Internet Conference (HCIC). HCIC brings together healthcare Marketing, Information Services, Web, eHealth, mHealth and Big Data leaders to collaborate and learn as part of a forward-thinking educational conference aimed to advance healthcare’s digital transformation.

“Winning with Mobile: Strategies of Top Health Systems” will focus on strategies and tips to implementing an actionable mobile strategy for health systems. Topics will include patient engagement, connected health, text messaging programs, web vs. native apps, policy considerations, privacy and security, and technology requirements (infrastructure, standards and interoperability).

“Mobile health offers tremendous opportunity to engage patients and caregivers, and improve both outcomes and customer experience,” said Matt Hummel, president and founder of Red Privet. “There are many considerations for health systems when building a mobile strategy. We’re thrilled to bring together the industry’s top marketing leaders to share first-hand stories of ‘what’s worked’ and how to avoid operational pitfalls to maximize the mobile investment.”

Red Privet is one of the earliest companies to build adaptive mobile sites (2009), implement responsive web design (2012), and has extensive research into mobile usability and the use of mobile to manage healthcare. Their portfolio includes an array of hybrid and native apps including Geisinger Health System’s national-recognized ProvenExperience Refund App and patient-centric Colonoscopy Procedural Prep App, and United Concordia’s Chomper Chums.

Red Privet is a Patron Level sponsor for this year’s conference, and will also occupy Booth #21 in the Exhibit Hall.

Learn more about the session and ways to connect at HCIC:

About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Penn State Hershey Medical Center, and Geisinger Health System deliver the best digital experience to their customers - be it the quickest, most convenient, or most empathetic one possible. Combining immersive research, thoughtful design and innovative execution, Red Privet partners with its clients to create solutions that help real people navigate real life with confidence. They call it Design for Real Life℠.

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