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Matt Hummel to Present at 2014 J. Boye Conference

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HARRISBURG, PA — April 8, 2014 – Red Privet, a Pennsylvania-based customer research, digital design, and experience strategy firm with offices in Harrisburg and Philadelphia, is proud to announce its president and founder Matt Hummel will speak at the 2014 J. Boye Web & Intranet Conference in Philadelphia, PA on Thursday, May 8.

Matt_J.BoyePresenting his topic, “Why Sustainable CX is All About Service Design,” Hummel will discuss the importance—and the cost—of designing great customer experiences that influence customer behavior, how to make those experiences sustainable and efficient, and uncovering the true value of service strategy.

“The J. Boye conference is consistently one of top events for digital strategists,” Hummel said. “We’re thrilled to be invited to speak at this year’s gathering and talk about the role of business goals in service design.”

The internationally-renown conference for online professionals will run from May 6-8, 2014 under the theme “Networked Knowledge in Action,” and will feature a variety of topics focused on customer-focused digital engagement, web interaction, and driving business growth.

After the presentation, attendees will have a firm grasp on what they need to know to create, implement, monitor, and adjust service designs to pull off a meaningful experience that benefits both businesses and their customers.

About Red Privet, LLC
Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Penn State Hershey Medical Center, and Geisinger Health System deliver the best digital experience to their customers - be it the quickest, most convenient, or most empathetic one possible. Combining immersive research, thoughtful design and innovative execution, Red Privet partners with its clients to create solutions that help real people navigate real life with confidence. They call it Design for Real Life℠.

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