- sentiment_neutral Understand your customer's emotion
- group Uncover the "Real Social Network"
- lightbulb_outline Discover unmet needs
- zoom_in Get a true view of the patient experience
- transform Find opportunities for differentiation
- favorite Improve customer experience
The Value in Journey Mapping
Our journey maps capture a customer’s experience with your organization (from their perspective) across a series of touch points. The goal: Identify unmet needs and pain points, the emotional factors that influence decision-making, and opportunities to improve the customer experience.
Our Research-Driven UX SolutionsRed Privet uncovered unique insights into our customer’s mindset. Their journey maps helped us deliver an even more impactful digital customer experience.
Case Studies
Mapping the Patient Journey
Penn State Health
Healthcare is often a shared experience. Our journey maps helped Penn State Health discover why being 'patient-centric' is really about being 'people-centric'.
Redefining the Member Experience
Geisinger Health Plan
See how our research uncovered deep insights from Geisinger Health Plan members – resulting in a transformational, member-centric business strategy.
Connecting at the Moments that MatterSM
Improving your Web-Side Manner