Customer Journey Maps

Find out how your customers experience your brand.

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journey map
  • sentiment_neutral Understand your customer's emotion
  • group Uncover the "Real Social Network"
  • lightbulb_outline Discover unmet needs
  • zoom_in Get a true view of the patient experience
  • transform Find opportunities for differentiation
  • favorite Improve customer experience
Journey Mapping

The Value in Journey Mapping

Our journey maps capture a customer’s experience with your organization (from their perspective) across a series of touch points. The goal: Identify unmet needs and pain points, the emotional factors that influence decision-making, and opportunities to improve the customer experience.

Our Research-Driven UX Solutions

Red Privet uncovered unique insights into our customer’s mindset. Their journey maps helped us deliver an even more impactful digital customer experience.

Jerry Griffin, Director, Web & Digital Services, Penn State Health

Case Studies

Mapping the Patient Journey

Mapping the Patient Journey

Penn State Health

Healthcare is often a shared experience. Our journey maps helped Penn State Health discover why being 'patient-centric' is really about being 'people-centric'.

Redifining Experience

Redefining the Member Experience

Geisinger Health Plan

See how our research uncovered deep insights from Geisinger Health Plan members – resulting in a transformational, member-centric business strategy.

Our Blogs

What's a Journey Map

What's a Journey Map

What they are and why they're valuable

Getting Started

Getting Started

How to approach your project

Beyond the Map

Beyond the Map

Service design, metrics, and future-state maps