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  • Make Your Customers Want You More (and More)

    Part 1: Design motivation into your user experience This is the first in a five-part series on applying motivational design to your user experience. A few years ago I’d just started working as Director of Experience Design for a student loan company. At the time, most Federal student loans had a variable interest rate. Rates…

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  • User-Friendly Doesn’t Happen by Accident.

    New usability lab helps companies offer easy-to-use products and services. The historic Harrisburg Train Station might be the last place you’d expect to find new technology. However, just last month, Red Privet opened a new usability lab on the second floor, next door to our design studio and the TECHQuest PA headquarters. Necessity is the…

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  • Location Matters.

    New downtown design studio takes in the best of Harrisburg. Harrisburg today is a lively mix of old and new, full of architectural wonders and high-tech opportunities. The city has gone from being named the second-most distressed city by the federal government in 1981 to Forbes’ list of Most Livable Cities in 2010. We love…

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  • A Mobile Product Strategy in 3 Easy Steps

    Mobile. It’s everywhere these days; articles, commercials, headlines, the smart device never more than one foot away from us. All signs seem to scream mobile is a must. In fact, earlier this year at CES, the giant consumer-electronics conference, one panelist went so far as to say, “You’ve got to be on the iPhone; same…

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  • Finding the Value Intersection

    If you’ve been told that customer experience is just about making your customers happy, you only know half of the story. The truth is, a great customer experience both makes your customers happy and gets business results. Think about it. Having happy customers, but not making money doesn’t make any sense. Great, your customers adore…

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