Our Thinking

Recent Blog Posts

  • Make Your Customers Want You More (and More)

    Part 1: Design motivation into your user experience This is the first in a five-part series on applying motivational design to your user experience. A few years ago I’d just started working as Director of Experience Design for a student loan company. At the time, most Federal student loans had a variable interest rate. Rates…

    Continue reading

  • User-Friendly Doesn’t Happen by Accident.

    New usability lab helps companies offer easy-to-use products and services. The historic Harrisburg Train Station might be the last place you’d expect to find new technology. However, just last month, Red Privet opened a new usability lab on the second floor, next door to our design studio and the TECHQuest PA headquarters. Necessity is the…

    Continue reading

  • Location Matters.

    New downtown design studio takes in the best of Harrisburg. Harrisburg today is a lively mix of old and new, full of architectural wonders and high-tech opportunities. The city has gone from being named the second-most distressed city by the federal government in 1981 to Forbes’ list of Most Livable Cities in 2010. We love…

    Continue reading

  • A Mobile Product Strategy in 3 Easy Steps

    Mobile. It’s everywhere these days; articles, commercials, headlines, the smart device never more than one foot away from us. All signs seem to scream mobile is a must. In fact, earlier this year at CES, the giant consumer-electronics conference, one panelist went so far as to say, “You’ve got to be on the iPhone; same…

    Continue reading

  • Finding the Value Intersection

    If you’ve been told that customer experience is just about making your customers happy, you only know half of the story. The truth is, a great customer experience both makes your customers happy and gets business results. Think about it. Having happy customers, but not making money doesn’t make any sense. Great, your customers adore…

    Continue reading